LOC VOCAB CH1

15 flashcards · English · by Samm Du

1. audience

   listener, viewer, reader of a text or performance

2. text

   speeches, essays, cartoons, photographs, advertisements, any media of rhetoric

3. occasion

   time & place the text was produced

4. context

   circumstance, atmosphere, attitude, and events surrounding the text

5. purpose

   goal the author wants to achieve

6. speaker

   person or group who creates the text

7. subject

   topic

8. persona

   role the speaker plays in delivering the text

9. SOAPS

   Subject Occasion Audience Purpose Speaker

10. rhetorical appeals

    ethos, logos, pathos developed by Aristotle

11. ethos

    appeals to character credibility trustworthiness authority

12. logos

    appeals to logic reason

13. pathos

    appeals to emotion value desire hope fear prejudice propagandistic and polemical (hostile)

14. concession

    acknowledgment of an opposing view

15. rhetoric

    art of finding ways to persuade