graphic design summative

47 flashcards · Other · by Yan Cu

1. creates path for the eye to move around the page. controls how viewer consumes the graphics

   hierarchy

2. area of the design that is empty or without text and graphics

   space

3. adds emphasis to an area of the design because the eye is drawn to the part that is not empty

   space

4. juxtaposition of opposing elements (big vs small, dark vs light, etc.)

   contrast

5. maintains a relationship between items that go together by grouping them

   proximity

6. don't have to be positioned closely together but should be connected visually

   proximity

7. idea of duplicating an element such as size, color, and etc.

   rhythm

8. create shades and show movement of light as it hits an object

   value

9. visualize value from dark to white and all the shades in ebtween

   gradient

10. is an illusion of a three dimensional surface

    visual texture

11. texture we actually feel

    tactile

12. emphasizes the look and feel of object's surface in a design

    texture

13. this material has actual, textile texture

    printed material

14. this material has implied texture

    screen material

15. is the area around or between elements in a design

    space

16. can be two or three dimensional shapes or forms

    positive space

17. this space is solid

    positive

18. is the empty spaces between shapes of form

    negative

19. this space draws attention to the shapes

    negative

20. an element that indicates importance

    size

21. is a design element used to draw attention

    color

22. this element generates emotions (or mood), define importance create visual interest and more

    color

23. red presents

    strength anger passion

24. blue invokes

    peace security

25. subtractive colors are

    cyan magenta yellow black

26. additive colors are

    red green blue

27. warm and active colors are

    orange red

28. cool and passive colors are

    blue purple

29. used to attract the eye to focus a point and to contrast a picture

    shape

30. is is best understood as area, forms or figures contained by a boundary or closed outline

    shape

31. are squares, circles and triangles. Used to boxes or borders on a design or as solid shapes for decorative purposes

    geometric shapes

32. far less uniform, proportional and well defined. Can be symmetrical or asymmetrical

    natural/organic shapes

33. icons, stylizations, graphic, representation

    abstract

34. is the most basic of design elements

    line

35. a line expresses emotion

    jagged line

36. elements of graphic design

    line shape color size space texture value

37. provides unity and creates rhythm in a design

    repetition

38. lining up the elements along the top, bottom, center or sides of the elements

    alignment

39. state of equalized tension

    balance

40. both sides of a page layout are the same in weight, shape, lines and other elements

    symmetrical balance

41. evoke feelings of classicism, formality and constancy

    symmetrical balance

42. two sides of a design aren't the same but have similar elements

    asymmetrical balance

43. evoke feelings of modernism, forcefulness and vitality

    asymmetrical balance

44. places elements in a circular pattern

    balance

45. principles of graphic design: (7)

    balance alignment repetition proximity contrast space hierarchy

46. how light or dark an area looks in a design

    value

47. creates contrast and emphasis

    value